Hanmer Springs thermal pools has proven a popular destination for those seeking rest and recreation for over 150 years. The Hanmer Springs Thermal Pools and Spa marketing team aims to understand the attitudes and preferences of its visitors and regularly surveys pool guests as part of a dedicated strategy to provide a top-class customer experience.
The Patterson and Ward families have a long history of dedication to guest satisfaction, including for over 50 years at Christchurch’s Commodore Hotel. In the last seven years their hotel ownership has expanded to include the Hotel Montreal (Christchurch) and the Queenstown Park Boutique Hotel. Global Research has been privileged to partner with them for over 10 years to inform their guest satisfaction and other business decisions with ongoing and one-off pieces of research.
In 2017, against the backdrop of reduced tourist numbers to Christchurch following the 2010/2011 earthquakes, the region’s Regional Tourism Organisation (RTO) sought to assess the opinions of North Island residents on the city as a domestic tourism destination. They wanted to see what perceptions people have about Christchurch, their reasons for visiting/not visiting, and what might draw more visitors.
The Commodore Airport Hotel is one of Christchurch’s finest. The recent opening of its new wing and ongoing popularity are testament to it continually aspiring to be the best and achieving that aspiration.
Hotel management saw the need to refresh how it was measuring guest satisfaction with its facilities and services. Its aim was to find out from those who matter most, their guests: what is being done well; what can be improved; and to pick up ideas for doing things better. It also wanted to learn as much as possible from the comments offered by guests through social media, such as TripAdvisor.
New Zealand’s Department of Conservation (DOC) wanted to measure visitor satisfaction with recreation track quality and perceptions of visitor crowding across a representative sample of its 2050 easily accessible through to remote tracks. It also wanted to find out general demographic information about its visitors. In 2004, 2005 and 2006 it engaged GR (then Leisure Matters) to design and manage this research. A representative range of around 500 DOC sites were surveyed over three years.
